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Norman Rockwell and the Art of Medicine

June 28 through September 21, 2003


This summer the Portland Art Museum is pleased to announce a focus exhibition of paintings by one of America's most beloved artists. Norman Rockwell. The paintings from the Pfizer Corporation's collection date from the late 1930s through early 1960s and were commissioned as part of a successful ad campaign for the Upjohn Company (now Pfizer Corporation) designed to inform the public about recent advances in medicine. (right: Norman Rockwell, The Temperature, 1954. Courtesy of the Pfizer Corporate Collection. Photo by Keith Mumma Photography)

The works originally appeared as posters in pharmacy windows and as advertisements in popular magazines. In Rockwell's charming and inimitable style, the paintings convey a series of medical . messages through nostalgic and humorous depictions of small-town American life.

Courtesy of the Pfizer Corporate Collection. On view in the Janet and Richard Geary Gallery.


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